Found.ee Web App

Before

After

Found.ee is a powerful content marketing platform offering tools like a landing page builder, embeddable widgets, and a robust advertising campaign manager. I joined the team to help improve the product's usability, performance, and visual consistency across the board.

First Challenge: Fixing the Landing Page Builder UX

One of my first tasks was improving the landing page builder, which had a layout issue that made editing confusing. I introduced a dedicated page options sidebar, separating form elements from layout settings to create a more intuitive experience.

Streamlining Campaign Management

To simplify the advertising workflow, I worked with the team to redesign the campaign manager. We added dialogs and collapsible form sections, making complex ad setups feel much more manageable — especially for first-time users.

Pixel-Perfect Landing Page Implementation

Building on the earlier improvements, I focused on polishing the landing page experience. My goal was to ensure it matched the given designs exactly, down to the pixel. I carefully refined spacing, alignment, and responsiveness across different breakpoints to deliver a layout that looked great on every device.

Project-Wide Improvements: Yarn Migration & Package Upgrades

As part of maintaining the codebase, I migrated the project from npm to Yarn 3, resolved dependency issues, and brought all packages up to stable versions. This helped improve build times and consistency across environments.

Powerful Reports with Charts and Virtualized Tables

For our advertising reports, I built out interactive dashboards using AG Grid, amCharts, and Highcharts, making complex data more digestible. To handle large datasets without performance issues, I implemented virtualization for both lists and tables.

Full-Stack Collaboration & Email Template Development

Throughout the project, I closely collaborated with our back-end team, integrating Java Spring Boot APIs using Swagger Codegen. I also built out responsive email and server-side templates, tailored for different user segments and devices.

Final Thoughts

This project was a great example of end-to-end collaboration — from user-facing UI improvements to deep technical integrations. It taught me a lot about creating user-friendly workflows, maintaining design fidelity, and optimizing for performance at scale.